Being recognized as a celebrity OR influencer requires a lot of work, time and patience – but it may pay off quickly if you know how to turn content into money. The most common mistake is to think that the only way to make money as an Influencer is to post brand ads on your social media. It is, obviously, still one of the most popular methods of earning extra money, but they have more brilliant ideas of how to make ends meet. If you pay attention to famous celebrities and influencers, you’ll likely see them take lavish vacations and attend exclusive events. For successful ones, it becomes their day to day job. Although celebrities and influencers are mostly famous because of their online presence nowadays, they can earn millions of naira.

Who is an influencer?

Influencers are individuals, often content creators, who have an extraordinary impact on other people, processes or brands. They can influence some business decisions or movements, purchases, ideas and their executions. Influencers also have a strong relationship with their audiences and are followed by many.


A Celebrity usually is a public image and the statue of fame and broad public recognition. A person may attain a celebrity status from having great wealth, their participation in sports or the entertainment industry, their position as a political figure, or even from their connection to another celebrity.

Celebrities are born influencers. Their every step is watched by the media and followers, and brands make the most of it by encouraging celebrities to take part in product campaigns or use their social media profiles as an excellent product placement space.

SO HOW THEN DO CELEBRITIES AND INFLUENCERS MAKE MILLIONS OF NAIRA EVERY YEAR? If you stick around to the end, we will give you the secret no one is telling you


One of the most popular ideas is to offer advertising space for sponsored content. Sponsored content can be published in the way of a blog post (plain text full of photos, charts, infographics or animations – however, what brands choose the most is a blog post with pictures) or a piece of video content. The celebrity or influencer signs up a contract with the brand, which includes publishing just a single post or a series of posts. Sponsored content on their pages can also be ordered in the form of clickable banners redirecting to a selected website.

2.  PENG (www.sendpeng.com) :

PENG is an online platform that helps African talents connect with their fans on a more personal level through paid personalised video shoutouts and online live sessions requested by fans.

Peng image 7.jpg

These shoutouts or sessions could be used for birthdays, wedding ceremonies, bridal or baby showers, graduation events, or simply to motivate someone.Currently, celebrities and influencers like  likeIyanya, Seyi Law, Ubi Franklin, Chef Chi, Teddy A, OsasIghodaro, Pamilerindehkunle ,and some BBNaija Stars are benefiting from this platform. So basically, this platform gives fans the chance to request and pay for a video shout out (called PENG) from a celebrity at a reduced price. All the celebrity has to do is record a 30 – 60 secs. video and send to the fans through the platform. Imagine a celebrity charges 30k (yes, that low) for a video, and he/she gets 10-15 requests every day. Calculate that ……… This is another amazing way celebrities and influencers have made money in recent times. You can check the platform out via www.sendpeng.com

FYI, PENG is an acronym for PersonalisedENGagement



Over the last few years, social media has turned into a strong sales generator for ecommerce brands. Since people actually do use social media to discover and buy products, influencers can go a step further and invest in their own products, which is no surprise if we take into consideration that they already have a database of customers ready. A new brand of perfumes, clothes, accessories, games? Influencers do it themselves or cooperate with brands in creating a new product or series.

No matter what you sell, your potential customer is probably there. However, it’s important to find your niche and look at the competition by searching for hashtags and keywords you want to target.

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